User profiles are constructed to observe the users’ lifestyle, technology adoption level, tastes and trends. Pictured above, various factors are focused on: The workplace environment is documented since this device has a high chance of being used in the workplace. Certain lifestyle aspects are depicted - in this case, the user will most likely be a music lover. Their method of transportation and home interior tastes are observed to hone in on their sense of their design-awareness/style. Their usage of technology is observed to decide their high to low involvement regarding feature content and design. Technology also attempts to understand their adaptation level - early, middle or late.