Pride Mobility and Quantum Rehab; Exeter, PA

Design Director; 2019 - Present

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Drive Industrial Design VBL (Visual Brand Language), UX/UI, Graphic Design, Branding and Ad Campaigns across all Pride Mobility and Quantum Rehab product lines (Class 1 Medical Devices)

 

Direct and establish theme and tone: corporate websites, digital marketing campaigns and video + photo shoots for hard copy collateral, digital and television

 

Devised a brand new digital marketing campaign across social media and digital outlets that has seen ‘reach ’ and ‘impression’ growth surpass 500-700% year over year

 

Product lines: Pride Mobility Scooters, Jazzy Power Chairs, Go-Go Travel Mobility, Pride Power Lift Recliners, Pride Lifts and Ramps, Quantum iLevel Power Chairs, Q-Logic Electronic Control Systems, TRU-Balance Positioning Systems

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Pride Mobility and Quantum Rehab; Exeter, PA

Industrial Design Director; 2017 - 2019

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Directed a team composed of Industrial Designers and Product Design Engineers

 

Drove Industrial Design, Product Design Engineering and UxD (hardware + software) across all Pride Mobility and Quantum Rehab product lines (Class 1 Medical Devices)

 

Built brand new VBLs across both Pride Mobility and Quantum Rehab product lines

 

Managed: All phases of Industrial Design development; Complete development of A-side + B-side surfaces and part design; UI Development; UX need-finding, usability testing, verification and validation; Complete design engineering, prototyping, tooling, analysis, adjustment and approval of all manufactured parts and engineering drawings (ASME, ISO, GD&T practices)

 

 

Brain Corporation; San Diego, CA

Industrial Design and UX Lead - Full-Time Consultant; 2016 - Present

 

Sole Industrial Design and UX Lead on entire robotics and autonomous vehicle + applications product lines - conception to manufacturing

 

Manage Industrial Design + UI + Usability integration for seamless user experience.

 

Oversee and collaborate with UI/Visual UX Designers to implement best-in-class and complete user experience.

 

Ensure and enforce that ID and UX/UI are completely interlinked with a consistent design language and seamless user centric experience

 

Perform and participate in on-site/off-site user research to discover market opportunities plus test and validate current designs + UI

 

Daily collaboration and new product/blue-sky innovation with C-level executives, neuroscientists, Engineering, Marketing and UI team

 

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Forlenza Industrial Design and UX; San Diego, CA

Design Director; 2012 – Present

 

Specializing in Industrial Design, Full Product Development, Graphic Design/Corporate Branding, Web Design, UX / User Experience, Art Direction and Illustration. Categories: consumer electronics, medical devices, robotics, M2M tech, wearables, tech gadgetry, house wares among others

Drive a diverse scope of client programs through all industrial design, engineering, manufacturing, tooling, graphic design and web design phases

 

Specialties: User Research + profiling, target + landscape + on-trend analysis, visual brand language (VBL) development, 2D + 3D concept development, design to engineering implementation, manufactured parts adjustment and approval (all phases: EM, DV, PV, On-Shelf)

 

Client list: Social Motion / Forma, OslerMD, Apricorn, Outerspace Design USA, SpaceHedge GPS Wearables, Sharp Electronics - GloVision, TXU Energy (Texas Utilities), The Energy Detective (TED), Magnus Health Technology, Wyoming Valley Alcohol and Drug Services, Inc., That Guitar Show among others

 

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Eastman Kodak Company - Inkjet Systems Division; San Diego, CA

Industrial Design Manager; 2010 - 2013

Industrial Design Lead; 2008 - 2010

 

Managed all strategic design programs for the All-in-One (Printer/Scanner/Copier/Fax) Printer and Writing Systems Division across domestic and global channels - included 3-in-1 Printers, 4-in-1 Printers, PrintHead assembly, Ink Tank Writing Systems and blue-sky projects

 

Created four VBLs (Visual Brand Languages) across five segments, revamping the entire product portfolio - High-End Consumer, Entry-Level Consumer, Business, Professional, and Prosumer product lines. In addition, bifurcated each line into domestic and global sub-languages

 

Led all programs concurrently from conception to completion through all ID and UX Hardware phases: strategy, user research, establishment of VBLs, 2D + 3D concept development, complete “hands-on” ID to Engineering implementation, Design for Manufacturing (DFM), prototype 5-stage design evaluation and approval, tooled parts review and approval, human factors/user testing, usability and design focus groups, derivative SKU and OEM product solutions

 

User Experience - Hardware (primary): All Printer and Writing System (Ink Tanks and Printhead) aspects, control panel layout, usability graphics and iconography; Built user profiles from research; Collaborated with UX designers to design and conduct usability testing; Observed and parsed data to implement usability findings into product

 

User Experience - Software (secondary): Kodak Home Center desktop software and Printer UI; as ID Manager, collaborated and advised UX designers with visual themes, usability and navigation aspects

 

Regularly presented ID strategy, VBLs and product portfolio to all levels of division leadership including C-level executives and board of directors; presented one on one to domestic and international retailers

 

Daily interaction with overseas engineering teams and ODM manufacturers on all programs; Traveled to Asia to coordinate ID into engineering and ODM manufacturing phases

 

Managed multiple outside design consultancies, model shops, colorists and prototyping firms

 

Awarded two CES Design & Innovation Awards

 

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Ignition; Dallas, TX

Senior Industrial Designer; 2004 - 2007

 

Senior Design Lead on all ID programs. Managed numerous ID phases including program research, user investigation and full concept development, ID to ME implementation and problem solving for production/manufacturing, coordination of ID model builds for presentation and verification; Daily interaction with UX team, outside clients, Research & Innovation, Engineering and Model-building departments

 

Design Categories: Consumer electronics, medical devices, house wares, UX/UI, research and innovation

 

Client list: Polk Audio, SiriusXM, Apple accessories, Sunbeam/Mr. Coffee, Cimex Biotech, Texas Instruments, Radio Shack, Accurian Audio/Video and AMX Home Networking Systems

 

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Hitachi Home Electronics - America; San Diego, CA

Industrial Designer; 1998 - 2004
    
Sole American Design Lead. Performed the entire industrial design process of all consumer electronics: LCD/LED/Plasma/DLP/LCOS, TV stands and cabinets, remote controls and audio/video components for the North American markets

 

Hardware + Software UX / UI Design: TV graphical user interface (GUI), Remote Control layout and TV Control Layout