Kodak’s 2nd generation of the HERO printer product line.

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ID Drivers: Home Decor Adaptiveness + Humanization + Modern Tech + Sophistication via Design.

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ID Details: Printed “Linear Flow-Pattern” on the scan lid is a metaphor to printer “workflow” + wrap-around dimple texture + brushed metal accents + gloss/matte
black color scheme.

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See Strategy section for Glamour ID language explanation.