Kodak’s 2nd generation of the Hero Business Printer product line.

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ID Drivers: Geometric Flow Gesture + Humanization +

Inviting/Welcoming queues + Speed



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ID Details: ID Language takes the queues used in the mid and high-end product line and “softens” the DNA to be more adaptable to the younger and female demographic + Sweeping Lines evoke “speed” of printing + Flowing Red Pinstripe for Stream Line Effect + Gloss/Matte Black Color Scheme.