Kodak’s 2nd generation of the 2012 Hero
Consumer Printer product line.

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ID Drivers: Home Decor Adaptiveness +
Humanization + Modern Tech +
Sophistication via Design.

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ID Details: ID Language takes the queues
used in the mid and high-end product line
and “softens” the DNA to be more adaptable
to the younger and female demographic
+ Printed “Flow-Pattern” on the Scan Lid is a
metaphor echoing the “workflow” of printing
+ Wrap-Around Dimple Texture + Brushed
Metal Accents + Gloss/Matte Black Color
Scheme.

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See Strategy section for Glamour ID
language explanation.