Kodak’s 1st generation of a front loading ink tank system.

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ID Drivers: Fun to Use + Non-Utilitarian + Fill Capacity + Intuitiveness + Ease of Use.

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ID Details: Most competitive ink tanks either lack design or contain too technical/utilitarian of an aesthetic.  Also, most are unintuitive from a user experience perspective. This project was set out to explore ways to make the installation of ink tanks into printers an easier, more intuitive and fun experience.