Introducing the Forma Active and Forma Sport lines of wellness wearables.
The design approach with this product line was to create a design language that communicated an "active" lifestyle while simultaneously evoking luxury in the sense that these wearables can not only be worn during working out, but, also be as easily functional and adaptive to more formal environments such as the office or out to dinner.
The design accomplishes this by marrying crisp edges and bevels to sweeping soft curves and textures. This combination not only answers the "active + formal" goal but also veers towards a more gender-neutral gesture; hence, adapting to a wider demographic.
ID Drivers: Active + Formal + Luxury + Fun + Fashionable.
All Industrial Design, UI, Branding and Packaging executed by Forlenza Industrial Design and UX.
Features
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Step count, floors climbed, calories burned, heart rate, sleep quality and fitness goals
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Hydration detector and alert
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Snore detector and alert
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Map with built-in GPS
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Auto tracking
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Receive and respond to notifications, calls and texts on the go
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Calendar alerts
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Store music
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Detects activities such as cycling, working out, climbing, running, elliptical and more
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Compatible with both Android and iOS
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Compatible with select Bluetooth devices
Specs
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Curved AMOLED display
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1 Lithium ion battery included - lasts up to 5 days
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Wireless charging dock
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Charge time: 1 - 2 hours
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Water and sweat resistant
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Bluetooth 4.0
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Syncing range: 20 feet
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Customizable UI and themes
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Syncs with Windows Vista and later, Mac OS 10 and up, iPhone 4S and later, iPad 3 gen and later, and Android and Windows devices
