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Pride Mobility's ZT 10 Mobility Scooter
The world's first zero turn product line of mobility scooters.
Industrial Design Drivers: Zip and zing + agility + sportiness + precision.
The design team strived for a visual brand language that would evoke the agility and precision of Zero Turn technology via quick lines and a slippery yet sharp form factor.
Designed and engineered by the Pride / Quantum Industrial Design team.
The team also aimed for a design language in which the user felt proud to drive. Our main goal in medical mobility product design is for someone not to feel sorry for the user in a mobility product but to instead be impressed with the product he or she is driving.
Design details consist of a tessellated triangular light pattern seen in the rear brake lights which is also echoed into the wheel rims tying design details together. Other key elements include eyebrow headlights and gloss/matte texture break details throughout. All inspired by the latest design trends observed in automobile and motorcycle design.
Concept Ideation
Concept Renderings shown with newly designed seat.
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