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ID Drivers:  fun + inviting + kitchen decor aware.

ID Details: the selected concept uses a proud semantic to underscore the Mr. Coffee brand and to make it stand out in its environment. Once the beverage is prepared, the pitcher can detach for mobility purposes.

Concept Exploration

Pure Cylinder - Clean​

Proud and Fun Stance​

Pitcher Theme

Coffe Pot Theme

Active / Frothing Theme

Classic Kettle Theme

Rapid Hand Sketching

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