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ID Drivers: fun + inviting + kitchen decor aware.
ID Details: the selected concept uses a proud semantic to underscore the Mr. Coffee brand and to make it stand out in its environment. Once the beverage is prepared, the pitcher can detach for mobility purposes.
Concept Exploration
Pure Cylinder - Clean
Proud and Fun Stance
Pitcher Theme
Coffe Pot Theme
Active / Frothing Theme
Classic Kettle Theme
Rapid Hand Sketching
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